What is Minyakita?

Apical Group provides citizens in Indonesia with fair and equal access to affordable cooking oil.

Every year, as Ramadan approaches, cooking oil becomes a rare and expensive commodity, with prices skyrocketing as families struggle to acquire a key ingredient for their festive cooking. The Indonesian Ministry of Trade officially launched Minyakita in 2022, an initiative that aims to provide fair and equal access to affordable cooking oil for the public.

Apical Group, one of the largest producers and exporters of vegetable oil, including sustainable palm cooking oil, strongly supports this initiative and strives to deliver cooking oil to Indonesian consumers, while educating the public on the setting of the highest retail price (HET) and fulfilling its domestic market obligation (DMO).

What does Minyakita look like and where can I find it?

Minyakita cooking oil is presented in simple, transparent packaging and is set at the highest retail price (HET) of IDR 14,000 per liter and distributed across the country in collaboration with major cooking oil manufacturers. Readily accessible in every store, whether that is your small local stall or a nation-wide chain supermarket, Minyakita is available to all.

What is highest retail price (HET) and why is it important?

A key feature of Minyakita cooking oil is its affordable fixed price of IDR 14,000 per liter. This makes the product accessible to all Indonesian citizens, allowing them to cook and provide food for their families in an inexpensive manner. Sold at the HET, Minyakita ensures high-quality cooking oil that is packaged and distributed across the country – meeting the cooking oil demand of Indonesian citizens.

What should I do if I see Minyakita sold for above IDR 14,000?

Please reach out to minyakita@apicalgroup.com if you see Minyakita sold for above the highest retail price of IDR 14,000 and we will provide reporting assistance in this matter.

Retailers are not allowed to sell Minyakita above the HET. Apical Group is against the sale of Minyakita above the HET and actively encourages consumers to reach out to the relevant authorities if they see Minyakita being sold for more than IDR 14,000 per liter.

How is Apical Group providing support and education on Minyakita?

Apical Group has held cooking oil bazaars across the country to educate consumers on cooking oil and what Minyakita is – explaining the benefits of cooking oil, the importance of the Minyakita initiative and how it meets the country’s consumption needs.

Apical Group will also launch a number of educational videos showing how consumers can report prices that do not match the HET price and encouraging everyone to buy cooking oil at the government mandated price in all markets.

Where can I find more information on Minyakita?

For more information, please reach out to minyakita@apicalgroup.com and we will be happy to provide you with more details on the initiative and how Apical Group can provide support.

Please refer to the government website kemendag.go.id/ to learn more about Minyakita and how it is supporting the Indonesian public.